Pay-Per-Click management is like keeping a tab on what happening with your money that you have spend on Internet marketing. It's a kind of media monitoring which helps you get the results of your online campaign. PPC keeps everything under control: the spending and the avenue.
PPC (Pay Per Click) is the most proven and the most effective way of getting traffic to your website immediately from the time it starts. Pay Per Click if amalgamated with some sponsored placement ads can have visitors clicking and making more money; also it lasts long as well.
Pay Per Click is that ignition that starts the car and it's the SEO that keeps the car moving. So, for all those who believe that Pay per Click is now no more effective should read the case study of Google who made immense money and are still making it continuously through Ad words. Pay Per Click gives you the much-needed traffic while you get yourself registered to the directories. Pay Per Click might not be a permanent solution but it definitely works.